Our story began back in 1970 with the opening of our first physical store, El rey de las zapatillas. Over the years, we steadily expanded by opening new locations, and in 1986, we launched our first full-scale sports retail store. From that point on, we never stopped growing—forming strategic partnerships with other brands to widen our reach and introducing a whole new concept in sport retail.

Always on the move and blending the latest in urban fashion and athletic trends, we introduced MoV in 2016: a fresh approach aimed at younger audiences, featuring forward-thinking brands and cutting-edge designs. We evolve with the times and new generations, which is why we bring you the most exclusive products from top brands—so you can define your own style.

Mission:
We live and train to win over customers by delivering a premium experience. We speak through sports and fashion, supporting you every step of the way—whether you’re competing, training, or expressing your personal style. We’re here to inspire and innovate.

Vision:
To be the leading retailer in sales and customer service—always staying connected to the consumer.

Our Values:

• Customers at the Heart
• We Give 100%
• We Play as a Team